Services

We blend foresight, strategy, and innovation. Our way of working is both a mindset and a framework for future-driven innovation.

We scan for opportunities in an unpredictable world, helping governments, businesses, and organizations transform insights into actionable strategies and tangible innovations. By embracing the world’s complexity, we foster long-term thinking and break free from shortsightedness. Uncertainty is not going away. But your ability to deal with it, and lead through it, can grow.

© Puddingproof - Framework 'Eyeing the future'

Foresight

We help organizations navigate uncertainty by transforming weak signals into strategic clarity. Through foresight, we reveal emerging opportunities and risks, enabling leaders to anticipate change and prepare with confidence. It’s about turning complexity into vision, and vision into direction.

Key services

  • Trend & signal scanning to identify emerging shifts
  • Scenario research and modelling
  • Speculative design & proposition exploration
  • Backcasting & strategic roadmapping
Futures Cone - Adapted from Joseph Voros

Strategy

A vision only creates impact when translated into a clear and actionable strategy. We co-create roadmaps that align people, resources and ambitions, ensuring that bold ideas are not just inspiring but also executable. Our approach bridges long-term vision with short-term action.

Key services

  • Future-ready strategy development
  • Integration and execution support across teams
  • Strategic storytelling & communication tools
  • Format for strategy execution
  • Governance frameworks that safeguard long-term impact
Strategy - Future market needs

Innovation

Innovation is where strategy meets reality. We guide organizations in building, testing and scaling solutions that create real-world value. By combining creativity with execution power, we ensure innovation becomes tangible, measurable, and sustainable.

Key services

  • Innovation frameworks & governance models
  • Portfolio, program and projectmanagement
  • Pilot design, POCs and scaling support
  • Design solutions
  • Change management
  • Knowledge systems for continuous learning
© Puddingproof - Innovation framework